Illustration & design of Average Joe through a comic book and animation. This was a project for Heineken where getting the character right was specially key.
This project was very exciting because it had more than one challenge at the time. Thinking on printing and animation at the same time, managing with short timings, working as a team spread between London & Boston it was specially enriching.
This is the project for the comic book, printed in 2016.
Creative Director: Franco Bonadio
Graphic Design: Cspace Boston team
Animation: Natalie Hobbons
Illustration: Vicky Garcia